The paper has five parts : part i discusses the original cause of the core competence based corporate diversification strategy , and academic and positive researches " sustain of this strategy ' s validity ; part ii demonstrates the essence ' s universal blur of the core competence is the root of difficult to discerning and measuring the core competence itself . and because the base of synergic effect which diversification pursues is blur , the shortcoming of difficult to operating the strategy is exposed ; in order to improve the strategy ' s operating , partlll introduces corporate strategic assets into the strategy to build a bridge between the core competence and corporate diversification . this part clarifies the logic between the core competence and corporate diversification that only if through strategic assets , the core competence ' s competitive advantages can be achieved and corporate diversification must be strategic assets correlative to pursue synergic advantages ; basing on the above discusses , partiv modifies the old strategy properly , and then designs the core competence based strategic assets correlative corporate diversification strategy mode ; the last part takes haier ' s diversification growing mode for example to testify the modifying mode ' s effective use in practice , and hopes other chinese corporations can benefit from this mode too 本文共分為五部分:第一部分論述了基于核心能力的企業(yè)多元化戰(zhàn)略產(chǎn)生的原因,以及理論與實(shí)證研究對(duì)該戰(zhàn)略有效性的支撐;第二部分論證了核心能力本質(zhì)的普遍模糊是核心能力難以識(shí)別與測(cè)度的根源,進(jìn)而使多元化追求的協(xié)同效應(yīng)基礎(chǔ)模糊不清,暴露出該戰(zhàn)略難以操作的缺陷;為提高該戰(zhàn)略操作性,第三部分通過(guò)引入企業(yè)戰(zhàn)略資產(chǎn),在核心能力與多元化之間構(gòu)架了一座橋梁,闡明核心能力的競(jìng)爭(zhēng)優(yōu)勢(shì)要通過(guò)戰(zhàn)略資產(chǎn)才能得到具體實(shí)現(xiàn),同時(shí),多元化應(yīng)相關(guān)于戰(zhàn)略資產(chǎn)尋求協(xié)同優(yōu)勢(shì);在此基礎(chǔ)上,第四部分對(duì)原有戰(zhàn)略進(jìn)行適當(dāng)修正,構(gòu)建了基于核心能力的戰(zhàn)略資產(chǎn)相關(guān)多元化戰(zhàn)略模式;第五部分以海爾企業(yè)多元化成長(zhǎng)模式為例進(jìn)行具體剖析,以例證該修正模式在中國(guó)的實(shí)際運(yùn)用,期望能給予我國(guó)其他企業(yè)以有益的借鑒。